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Comeback of a Campus
From Unseen to Unmissable
Neotech Campus-Vadodara
Sector: Education College
Services Cattered:
Brand Strategy, Digital Revamp, Creative Campaigns, Social Media Management
THE CHALLENGE
Neotech Campus, located just 6 kilometers from Vadodara city, held a strategic geographic advantage over competitors. Yet, despite a decade of existence, it remained largely unnoticed. With minimal brand presence, a disjointed identity, and limited financial resources restricted to social media alone, Neotech needed a complete repositioning to emerge as a credible education destination.
OUR STRATEGIC
APPROACH
Zebra Idealab Pvt. Ltd. took on the mandate to reimagine Neotech's brand from the ground up — beginning with a powerful brand identity, an inspiring voice, and an energetic digital presence. Despite budget limitations, we designed a strategy that maximized impact through precision targeting, creativity, and relentless consistency.
Renaming and Repositioning:
Transitioned from “NTC” to “Neotech Campus - Vadodara” to immediately convey the institution's purpose and geographic relevance.
Brand Identity Creation:
Designed a modern visual identity — logo, symbol, and tone — reflective of Neotech's aspirations.
Building Offline Assets:
Developed compelling brochures, event posters, hoardings, and flyers to support physical visibility alongside digital efforts.
The Results
Digital reach expanded from
5,000 to over 24 million.
Video Views Crossed
47 million.
Engagements Exceeded
280,000 Across Platforms.
Facebook Following Surged to
35,000+.
Instagram Following Surged to
10,000+.
Neotech, once overlooked, became one of Vadodara's most noticed education brands — all within two years.
Conclusion: Empowering Neotech, Setting Standards
When Zebra Idealab stepped in, Neotech Campus lacked recognition, voice, and vibrancy. Two years later, it stood transformed — with a dynamic digital persona, inspired student community, and growing reputation.
Even after exiting the project following a management change, Zebra Idealab left behind a foundation strong enough to sustain and grow.
Today, Neotech's story is a powerful testament to what visionary branding, strategic digital execution, and cultural empathy can achieve even with limited resources.
If your institution is ready to reimagine its brand and ignite new growth,
ZEBRA IDEALAB IS READY TO PARTNER WITH YOU.
Together, let’s build a future where your brand speaks with one voice across every platform, every message, and every interaction.