Brand Sukani came into existence litrerally during the challenging times of Covid. The factory set up and the production commenced when the market had still not recovered from the draconian eﬀects of pandemic. It was anything but a good time to launch a product so meticulously planned and prepared. Brand Sukani was launched even before the markets bounced back. It was felt that if brand Sukani was in dire need of a master communication agency. Their extensive search ended on Zebra Idealab Pvt. Ltd.
Zebra worked on the brand posi- tioning of Sukani Spices. Sukani spices was all about purity, authenticity and encompassing taste of Gujarat in particular and India in general. Sukani Spices understood taste of India and its culinary culture. Hence the brand slogan ‘ Apna Desh Apna Taste’ was coined.
Tradition Taste Quality
Zebra got the brand started with a consistent social media and digital marketing push. It was an awesome amalgamation of creativity, content and presence of mind. The communication harped on both the product and the culinary culture of Gujarat. Out of the box content connected instantly with the audience and gave Sukani an initial recognition that it was in much need.