THE CHALLENGE
Since 1969, Unnati Pumps has powered over 55 countries with high-quality submersible pumps and motors. Despite a strong offline presence, the brand lacked digital visibility and engagement. The brand needed a complete digital repositioning in a category rarely explored on social media. That's when Zebra Idealab stepped in with one clear mission: to make Unnati not just visible, but valuable in the digital space.
The challenge was multi-layered:
FROM MACHINERY
TO MEANING:
THE BRAND SHIFT
Zebra Idealab's whole strategy was
focused on simplicity, emotion, and
consistency, all while keeping
the products-pumps and motors -
at the core.
The strategy included:
Creating direct, easy-to-understand content
tailored for both rural and urban India. Visual
language and copywriting tuned to resonate
with farmers and semi-urban business
owners. Reliable, proud, and rooted in
“Bharatiya” values.
Unnati Bharat Ki - more than a slogan,
Unnati Bharat Ki is now a growing movement. Coined by Zebra Idealab, it evokes Indian values, service, and national pride-instilling emotion and loyalty. It connects Unnati with Bharat at a deeper, cultural level where branding meets belonging.
FEATURE CAMPAIGNS
Seasonal Pump Campaigns
META ad campaigns synced
with agri-cycles
Expo Campaigns
Dubai & Kisan Pune
Tailored campaigns
Infrastructure & Quality Showcases
Corporate films, factory
walkthroughs & QC visuals
For years, Unnati's brochures did the job-but didn't build the brand.
Redesigned by Zebra Idealab, they are now brand ambassadors,
standing out at expos, stalls, and shops and showcasing
Unnati's identity and positioning as a trusted, high-value brand
in the minds of customers across segments.
Zebra Idealab led Unnati Pumps' creative presence at major expos. We developed an integrated
creative experience that brought together storytelling, product demonstration, and
visual branding into a single powerful narrative.
Great quality needs packaging that reflects it. Zebra Idealab
Redesigned Unnati's packaging with clear labeling,
vibrant colors, and visual cues rooted in trust.
The new packs stand out not just on shelves - but in memory.
Zebra Idealab's rural marketing strategy transformed village walls
into vibrant brand canvases. Not just for visibility-but for impact.
Each wall carries messages that educate farmers, inspire trust,
and guided them towards the right pump choice.
Zebra Idealab conceptualized, scripted, and produced a visually rich corporate film that served
as more than just a factory walkthrough. It was a declaration of strength, systems,
and the silent discipline that goes into building a truly reliable product.
Through this film - we strategically positioned Unnati not just as a pump manufacturer,
but as a powerhouse of progress a brand built on solid foundations, trusted by many across the country.
THE RESULTS (In Just 11 Months)
Reach:
8.5 million
Views:
13.2 million
Content Interactions: 1,00,441
Followers: 8,722
Reach:
6.4 million
Views:
24.9 million
Content Interactions: 59,274
Followers: 27,000
CONCLUSION - THE POWER OF PURPOSEFUL BRANDING
Zebra Idealab's work with Unnati Pumps was to create resonance between a product and the target
audience, especially the farmers, between technology and trust. We established that even an industrial brand
can win hearts, if you know how to speak the right language one of simplicity, strength, and sincerity.
So, if your brand is ready to grow roots and wings, Zebra Idealab is ready to partner with you.
Together, let’s build a future where your brand speaks with one voice across every platform, every message, and every interaction.