Unnati Submersible Pump

THE CHALLENGE

Since 1969, Unnati Pumps has powered over 55 countries with high-quality submersible pumps and motors. Despite a strong offline presence, the brand lacked digital visibility and engagement. The brand needed a complete digital repositioning in a category rarely explored on social media. That's when Zebra Idealab stepped in with one clear mission: to make Unnati not just visible, but valuable in the digital space.

The challenge was multi-layered:

  • How can we simplify technical excellence to connect with farmers?
  • How do we build a brand that feels trusted, modern, and meaningful?
  • How do we grow digitally in a category people scroll past?
Unnati Submersible Pump
Unnati Submersible Pump

Unnati Bharat Ki - more than a slogan,

Unnati Bharat Ki is now a growing movement. Coined by Zebra Idealab, it evokes Indian values, service, and national pride-instilling emotion and loyalty. It connects Unnati with Bharat at a deeper, cultural level where branding meets belonging.

FEATURE CAMPAIGNS

Unnati Submersible Pump

Seasonal Pump Campaigns

META ad campaigns synced
with agri-cycles

Unnati Submersible Pump

Expo Campaigns

Dubai & Kisan Pune
Tailored campaigns

Unnati Submersible Pump

Infrastructure & Quality Showcases

Corporate films, factory
walkthroughs & QC visuals

Unnati Submersible Pump

For years, Unnati's brochures did the job-but didn't build the brand.
Redesigned by Zebra Idealab, they are now brand ambassadors,
standing out at expos, stalls, and shops and showcasing
Unnati's identity and positioning as a trusted, high-value brand
in the minds of customers across segments.

Unnati Submersible Pump
Unnati Submersible Pump

Zebra Idealab led Unnati Pumps' creative presence at major expos. We developed an integrated
creative experience that brought together storytelling, product demonstration, and
visual branding into a single powerful narrative.

Unnati Submersible Pump

Great quality needs packaging that reflects it. Zebra Idealab
Redesigned Unnati's packaging with clear labeling,
vibrant colors, and visual cues rooted in trust.
The new packs stand out not just on shelves - but in memory.

Unnati Submersible Pump

Zebra Idealab's rural marketing strategy transformed village walls
into vibrant brand canvases. Not just for visibility-but for impact.
Each wall carries messages that educate farmers, inspire trust,
and guided them towards the right pump choice.

Unnati Submersible Pump

Zebra Idealab conceptualized, scripted, and produced a visually rich corporate film that served
as more than just a factory walkthrough. It was a declaration of strength, systems,
and the silent discipline that goes into building a truly reliable product.

Through this film - we strategically positioned Unnati not just as a pump manufacturer,
but as a powerhouse of progress a brand built on solid foundations, trusted by many across the country.

THE RESULTS (In Just 11 Months)

Instagram

Unnati Submersible Pump

Reach:
8.5 million

Unnati Submersible Pump

Views:
13.2 million

Unnati Submersible Pump

Content Interactions: 1,00,441

Unnati Submersible Pump

Followers: 8,722

Facebook

Unnati Submersible Pump

Reach:
6.4 million

Unnati Submersible Pump

Views:
24.9 million

Unnati Submersible Pump

Content Interactions: 59,274

Unnati Submersible Pump

Followers: 27,000

CONCLUSION - THE POWER OF PURPOSEFUL BRANDING

Zebra Idealab's work with Unnati Pumps was to create resonance between a product and the target
audience, especially the farmers, between technology and trust. We established that even an industrial brand
can win hearts, if you know how to speak the right language one of simplicity, strength, and sincerity.
So, if your brand is ready to grow roots and wings, Zebra Idealab is ready to partner with you.

Zebra Idealab

Together, let’s build a future where your brand speaks with one voice across every platform, every message, and every interaction.